theory Clothing

theory clothing is for the fashion-savvy and modern man and woman. It has been described as a phenomenon that “spun out of great fitting pants”.

theory clothes are sophisticated, elegant and modern. Simple lines made with well-cut and high quality materials.

There is a secret behind theory clothing. They understand how flattering stretch fabrics can be.  theory clothing is made from the finest of stretch fabrics.

theroy clothing know how much stretch to use in suits, jackets and trousers. Other’s appreciate this and that is why theory have a somewhat cult following.

Based in New York, theory is known as a modern fashion label. Their luxuriously simple clothes and well-cut lines are worn by many around the world.

Their merchandise is available through designated theory stores and high-end retailers throughout the world. Theory brand is owned by the Japanese Company - Link Theory Holdings. Their headquarters are in Aoyama, Tokyo.

theory is Link Theory’s main brand.   Those in Japan are lucky because exclusive sub-labels of the theory brand (such as theory men, theory luxe and theory petit) have been created.

Signature Style and Designers

theory’s collections have been described as simple and unassuming. All suits, coats, shirts, blouses, skirts, pants, sweaters, shoes and accessories share the same clean elegance.

theory is more of a casual label than a business one.  Most garments are not showy and their brand is not flaunted everywhere, like many are. In spite of this (or perhaps because of this) many fashion conscious people around the world wear theory clothing.

theory stores

theory curretnly has 16 signature retail stores with 13 outlet stores in America. The label is sold at major retailers, such as Bloomingdale’s, Lord & Taylor, Saks Fifth Avenue, Neiman Marcus, Barneys New York, and Nordstrom, as well as Holt Renfrew in Canada.

In Europe, signature theory stores exists in Athens, Monaco, and Paris. Showrooms are maintained in Milan and London.

theory is also sold in Europe through up-scale boutiques and exclusive department stores, such as Printemps in France or Harvey Nichols in the UK.

In Asia, numerous theory stores are located in China, Japan, South Korea, and Taiwan. In Japan, the company offers price-reduced merchandise at eight signature outlet stores.

In North America, theory has boutiques in Aspen, Atlanta, Aventura, Boca Raton, Costa Mesa, Greenwich, Los Angeles, New York City, and San Francisco.

The theory label’s headquarters and design offices are located in New York City at 40 Gansevoort Street.

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